Nurture
2022
An online software created for midwifes in New Zealand, helping them with their practice and managing their patients.
In collaboration with Michelle and Alex Procter.
Nurture is heading towards a demo-able product, but because there are existing options on the market and our biggest point of difference is look/feel/usability, our demo needs to reflect that. And with that in mind, midwife feedback could cause us to change. My brief was to develop the look, feel and usability that have longevity.
Target Audience
The users are also the customers, MIDWIVES. And they’ll be the LMC midwives - independent and out in the community, opposed to working within the hospitals and birthing units. They are independent contractors to the Ministry of Health. Most of them join together in small groups ‘practices’ to help share costs like offices/meeting rooms, back-up midwives etc.
