Creative Direction ~ Interface ~ User Experience ~ Graphic.

Creative Direction ~ Interface ~ User Experience ~ Graphic.

Digital Lead, Senior Designer
BBC News, London UK

I enjoy exploring and playing within the hybrid space of analogue & digital, fascinated by the magical relationship design has with technology.

SKILLS & EXPERTISE

  • Creating visual concepts and designs that align with a brand's identity and meet the needs of clients and marketing teams and delivering style guide and relevant assets for the longevity of the brand.

    See: BBC News - General Election 2024

  • Guiding the creative team towards the best concept and ideas. Making sure we maintain a consistent creative vision for a brand and deliver within the timeframe and manage expectations.

    See: BBC News - Coronation

  • Converting data and numerical information into a visual format which clarifies that data, presents it in an engaging way and makes it more accessible to a wider audience. Making complex information more accessible and visually appealing.

    See: BBC News - Visual Journalism

  • Crafting beautiful and usable User Interfaces. Focusing on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions

    See: Writemaps - Web application

  • Developing templates and formats for social media platforms, designing graphic materials that best engage the desired target audience.

    See: BBC News - Instagram

  • Creating products that provide meaningful and relevant experiences to users. Capturing the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

    See: Gallagher - TSi Redesign

FEATURED

“Joy is a knowledgeable and supportive individual who genuinely cares about helping others succeed but also a remarkably talented designer.”

Alice Grenié (Designer - BBC News)

“Joy had led the digital framework of the Between Silos Exhibition - she was quick to capture the collective vision and translate heavy information into concise, legible and engaging visuals.”

Marianne Calvelo (Associate Architect)

“Joy’s combination of her design skills and her empathy along with her ability to see the application from an end user's viewpoint that makes her an outstanding UX designer.”

Amardeep Sandhu (Founder - Lemonade Labs)

“Joy undertook the redesign for the Writemaps app, bringing her superior design skills and UX thinking to bear, resulting in an incredible outcome. Great communicator, fun, and does a damn good job.”

Alex Procter (Director - Writemaps)

Awards & Recognition

Winner

GEN Editor's Lab
Dublin (2016)

On 25-26 November, GEN and FuJo, Google News Lab, gathered top newsrooms from Ireland and the UK in Dublin for an Editors Lab focused on developing new sports journalism prototypes. "Sportspeak" - Project with Alvin Ourrad & Nassos Stylianou (BBC Visual Journalism)

Winner

Multilingual Media Hackathon
Bern (2020)

A hackathon on empowering linguistic diversity in newsrooms on Feb. 21–22, 2020 to mark the International Mother Language Day, which celebrates linguistic diversity.

"Made to Measure" - Project with Ana Lucia Gonzalez, Becky Rush (BBC News) + Elisabetta Tollardo (Deutsche Welle) + Jonas Glatthard, Michele Andina and Julie Hunt (Swissinfo).

Winner

World Champions GEN Editors Lab
Vienna (2017)

The Editors Lab Final 2017, gathers top teams representing Philippines, Portugal, Austria, UK, Italy, Spain, Nigeria, Australia, India, Poland, South Korea, Indonesia, United States, Taiwan and Japan.

Our winning prototype was called 'Appy Helper', a conversational interface that will sit within long-running complex stories that can help users catch up with recent developments or learn all about the background to this story in an accessible way, tailored to their needs.